--- title: February 2017 Update description: And update for February at Brauer! image: http://blog.braueronline.com/hubfs/pexels-photo-197635.jpeg --- [![Brauer](https://blog.braueronline.com/hs-fs/hubfs/Brauer-Logo_2.png?width=391&height=64&name=Brauer-Logo_2.png "Brauer")](https://blog.braueronline.com) [****800-645-6083 | CONTACT US**](http://braueronline.com/contact-us/index.asp) [![Read Our New Balance Case Study](https://no-cache.hubspot.com/cta/default/594085/959fa486-7783-4603-b80f-2c0eb57b5830.png)](https://cta-redirect.hubspot.com/cta/redirect/594085/959fa486-7783-4603-b80f-2c0eb57b5830) ## [February 2017 Update](https://blog.braueronline.com/february-2017-update) by [Amy Bollman](https://blog.braueronline.com/author/amy-bollman) # February ![heart-love-romance-valentine.jpg](https://blog.braueronline.com/hs-fs/hubfs/heart-love-romance-valentine.jpg?width=1903&name=heart-love-romance-valentine.jpg "heart-love-romance-valentine.jpg") ## We hope you all enjoying this warm winter!  ***Customer Survey*** Joel in Nashville, TN says "You are the best dealer in town!"  ![Paddywax Survey.jpg](https://blog.braueronline.com/hs-fs/hubfs/Paddywax%20Survey.jpg?width=1903&name=Paddywax%20Survey.jpg "Paddywax Survey.jpg") **Thank you so much, Joell! We appreciate your feedback and your business!**  ## Did you know? Did you know that Brauer offers bailing wire? Contact us today for more information or to place your order!  ![Cotton-Baling-Wire.jpg](https://blog.braueronline.com/hs-fs/hubfs/Cotton-Baling-Wire.jpg?width=618&height=464&name=Cotton-Baling-Wire.jpg) ## 65 Years of Narrow Aisle Forklifts     ## Lift Truck Series: A new technician vision ![_MG_2429.jpg](https://blog.braueronline.com/hs-fs/hubfs/_MG_2429.jpg?width=434&name=_MG_2429.jpg "_MG_2429.jpg") The modern business climate demands equipment uptime, so it’s not surprising to see similarities in the conversation around [lift truck](http://www.logisticsmgmt.com/topic/tag/Lift_Trucks) maintenance and the high-stakes airline industry. To meet increasingly strict standards of lift truck fleet performance, a stable of skilled technicians equipped with modern tools is essential. However, between a lack of incoming talent and the ongoing retirement of Baby Boomers, the numbers don’t add up to a sufficient pool of workers. Whether aviation, automotive or agricultural, the talent shortage is a growing concern in all skilled trades, but is especially pronounced in materials handling, which is somewhat less visible to young people than a profession like an electrician or plumber. After decades of cultural emphasis on a four-year degree, technical schools are also struggling to attract young people. As [Mike Rowe](http://mikerowe.com/) of “Dirty Jobs” fame said in his [ProMat](http://www.logisticsmgmt.com/topic/tag/ProMat) 2015 keynote, “we became so preoccupied with getting into the corner office that we forgot how to build one.” [**Read More **](http://www.mmh.com/article/lift_truck_series_a_new_technician_vision?utm_source=MMH&utm_medium=email&utm_campaign=TWIM) ## ***Thanks for stopping by! *** ![Amy Bollman](https://blog.braueronline.com/hs-fs/hubfs/Amy_-_squareonline.jpg?width=100&height=100&name=Amy_-_squareonline.jpg) #### [Amy Bollman](https://blog.braueronline.com/author/amy-bollman) Amy is the Marketing Manager at Brauer. She has been with the company since 2007 and worked as a Service Coordinator as well the Service Supervisor before moving into the Marketing Manager position. ### Suscribe to Email Updates # Popular [![New Call-to-action](https://no-cache.hubspot.com/cta/default/594085/b994bb4a-47c2-41ce-bc20-054b91378127.png)](https://cta-redirect.hubspot.com/cta/redirect/594085/b994bb4a-47c2-41ce-bc20-054b91378127) - [Our Difference](http://braueronline.com/our-difference/index.asp) - [Lift Trucks](http://braueronline.com/lift-trucks/liftTrucks.asp) - [Fleet Management](http://braueronline.com/fleet-management/index.asp) - [Power Solutions](http://braueronline.com/power-solutions/index.asp) - [Warehouse Solutions](http://braueronline.com/warehouse-solutions/index.asp) - [Parts & Service](http://braueronline.com/parts-and-service/index.asp) - [Rentals & Pre-Owned](http://braueronline.com/rentals-and-preowned/index.asp) - [Training](http://braueronline.com/training/index.asp) - [Contact Us](http://braueronline.com/contact-us/index.asp) - © Brauer Material Handling Systems, Inc. - Privacy Policy | Terms of Service [![Brauer](https://blog.braueronline.com/hs-fs/hubfs/Brauer-Logo_2.png?width=391&height=64&name=Brauer-Logo_2.png "Brauer")](https://blog.braueronline.com) [**800-645-6083 | CONTACT US** ](http://braueronline.com/contact-us/index.asp) 226 Molly Walton Drive, Hendersonville TN 37075 [[fa icon="chevron-up"]](https://blog.braueronline.com/february-2017-update#)